Rumor: Apple event set for October 14, new laptops and the “Brick”

Rumors have been flying around for months about Apple refreshing their MacBook and MacBook Pro lines in design orientated way. Neither the MacBook nor the MacBook Pro has faced major design and style changes since each products respective introductions back in May and January of 2006. Since the end of last year, rumors popped up stating refreshes are coming. Now, the most solid rumor we have is that we will see these new laptops on October 14 (next Tuesday). What will the changes include? For the MacBook, a new aluminum shell making it more recyclable and giving it a more sophisticated look. For the MacBook Pro, a more refined aluminum shell with some sort of black bezel similar to that of the current iMac.

The biggest rumor that went around recently had to deal with codename “Brick.” Internally, Apple calls this new product, or rather technology, “Brick”. Most speculated that the Brick would either be some new smaller touch based device, or a mini-notebook to compete with the Eee PC and the like. Now, 9to5mac.com has shared to us from credible sources that the Brick is a new technology in the way Apple will make the laptops. Unlike current aluminum laptops like the MacBook Pro where the computer contains many pieces of aluminum fit together and cut up and the such, the Brick technology allows for the use of one “brick” of aluminum. Using just lasers and jets of water to literally carve new MacBooks, the new technology offers many benefits: no weak spots, no screws, it’s cheap, and it is made directly by Apple and isn’t done by Taiwanese companies like Foxconn so there are less rumors and leaks. It sounds odd, but check out the full description over at 9to5Mac and it will make more sense.

So, October 14 is the day. New MacBooks, new MacBook Pros, and the introduction of the Brick. Set your calendars.

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3 Responses to “Rumor: Apple event set for October 14, new laptops and the “Brick””

  1. Apple is always successful at generating hype for its releases and lots of energy and effort is wasted on predicting what is in store. Must admit that it is fun though.

  2. [...] another rumor speculates that it would be a some new smaller touch based device (source Blargkaboom) [...]

  3. [...] another rumor speculates that it would be a some new smaller touch based device (source Blargkaboom) [...]

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