Microsoft pumps out second part of $300 million ad campaign

In the beginning of this month, Microsoft launched a new $300 million ad campaign designed to start combatting back against the ever-so-popular “Get a Mac” ads and the increase in Mac popularity. Their first attempt grabbed funny man Jerry Seinfeld along with Chairman Billy G to give Microsoft a more amicable and personal feel. The ads weren’t really successful and most people didn’t relate the ads to Microsoft and didn’t get the point. Only two Seinfeld/Gates ads aired, the first about Bill Gates getting shoes at a discount shoe store, the second about the two living with the average family. Well, the second phase of that ad campaign has begun and Microsoft has kicked Seinfeld out and switched to a larger campaign to attack the “Get a Mac” ads more literally. Featuring a John Hodgeman (PC in the Mac ads) look-a-like starting the ad by him saying “Hi, I’m a PC, and I’ve been made into a stereotype,” and then the ad continues with a large amount of people all saying “I’m a PC” or something of the sort. This second campaign aired tonight during The Office and will, hopefully for Microsoft, be successful. Check out the ad after the jump.YouTube Preview Image

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