This is one marketing campaign that’s never been done before, and it could just be one of the most brilliant yet. Sprint is offering the first 1000 people that create a video with it’s new flagship device, the Samsung Instinct, $20. The rules are pretty simple: create a video with the new Samsung Instinct, upload it to YouTube, enter Sprint’s contest. The first 1000 entrants will get $20 from Sprint. The maker of the winning video will receive a $10,000 grand prize. The contest rules aren’t up yet, but the contest is set to start on June 30th. This seems like a pretty great idea coming from the Sprint camp, not only is it loads of practically free advertising, but it’s ridiculously smart too. Tons of people will probably buy the phone so they can try to win the $10,000 and too others this could be the clincher in deciding on buying the device. The Samsung Instinct, incase you’re wondering, is a touchscreen device (retailing at $129.99 after 2-year contract and $100 mail-in rebate) set to go head to head with the iPhone. Sprint already has a big internet advertising campaign pinning the Instinct against the current iPhone and showing off the Instinct’s speed and other features.

Sprint’s Samsung Instinct

Filed under: Gadgets, KABOOM, News, Phones, blarg, blargKABOOM