Cell phone guided tours didn’t really exist before the iPhone’s way back in June of 2007. Even now, most companies don’t have guided tour videos. RIM thought to itself, “hey, let’s try and show the customers how to use our new BlackBerry Bold.” This idea may have been a good one, but after watching RIM’s video… let’s just say that it didn’t turn out amazingly. The first thing you’ll be able to notice is that the entire video is fake. The UI demo is just computer-made graphics and the footage of the device is digital, as well. Nothing in this video is an actual device in someone’s hand. Every single part of that video is FAKE, none of it is real. Of course, it looks like it would in real life, but it’s not what it looks like to actually see the device in a person’s hands. Also, RIM’s never made something like this before. The Pearl and the Curve started RIM’s dive into the consumer market, but the Bold is probably RIM’s biggest consumer product yet. With all the comparison’s being made to iPhone 3G, the Bold is getting tons of coverage and tons of future-customers’ interest.  So RIM tried to show the phone off to consumers a new way, an Apple-like way. If this was a great video that actually showed off the real device in real hands and showed consumers how they would actually use it, that would be great. But it’s not. RIM simply hasn’t nailed down their marketing strategy for consumers yet and they should work on that in order to gain more of the average consumer market that Apple’s been tapping into.

BlackBerry Bold demo video

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