Steve broke it down into three parts: Enterprise, SDK, and New Features.

Phil Schiller spoke about Enterprise and he showed a video of quotes from big businesses working with iPhone Enterprise features.

Then Scott Forstall, the new Senior VP of iPhone Software, spoke about the iPhone SDK and had some developers (like Sega, Ebay, the Associated Press, the MLB, Typepad, and more) demo their applications. After the demos, Scott mentioned how applications that need a constant internet connection would work. As stated in the SDK rules, no application can run in the background (meaning no application can keep running after going to the home screen). They’ve say background processes are bad and waste memory and battery life and slow the system down. They’ve come up with a Push Notification Service, which would maintain a connection to the server of the application and to the iPhone. So if you’re running AIM, the application is connected directly to the server, when you quit it, it disconnects and connects to the Notification Service. The service will be available in September, but will be available to some developers soon.

Then Steve went to talk about the new features.

• Contact search (as we found first)
• Full iWork and Microsoft Office support as attachments
• Bulk delete and move in Mail
• ability to save images
• a scientific calendar in landscape mode
• Parental Controls
• more languages (including asian languages, with drawing character support).

The release date is early July and will be free to all iPhone owners and available for just under $10 for iPod touch.

Steve goes on to talk about the App Store. Everything is the same as when he talked about it back in July. He mentioned some new information as well.

• Available in 62 countries
• If App is less than 10MB, download over Cell network, WiFi, or through iTunes
• If App is over 10 MB, download over WiFi or through iTunes

Filed under: Apple, KABOOM, Software, Technology, blarg, blargKABOOM, iPhone