There you have it. Just as reported, HBO shows are now on iTunes, and with prices of $1.99 and $2.99. Rome, The Sopranos, and Deadwood go for $2.99 each, while Sex and the City, The Wire, and Flight of the Conchords are the standard $1.99 each. The big story here is not HBO on iTunes, it’s the pricing. Apple has opened the floodgates to new networks who want this same type of varying pricing strategy. If this doesn’t bring back NBC, what will.

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